The company pastes the job description, MARA AI writes the challenge. It fits even a career day already on the calendar.
Challenge Builder
Hi, I’m MARA AI. I write with an artificial-intelligence model: everything I prepare you review and approve before publishing it, and the participants are always evaluated by the people of your company.
Here a job description becomes a challenge: a practical case built on the real work of that role, which university students and recent graduates take on. You see how they actually work, before any interview.
This is how it goes:
you give me the job description of the person you are looking for;
I ask a few questions, only where the answer changes the challenge;
I propose two directions and you choose;
I write the complete challenge (story, brief, hand-in, evaluation criteria, working files) and you review it before publishing.
Upload the job description of the person you are looking for, as a PDF or pasted here. Or ask me a question about how MARA works. To write it well, read .
You
Junior Marketing Analyst – Fenwick & Co.
Fenwick & Co. is a travel agency with 14 branches in northern Italy and a website that sells tailor-made packages. We are looking for a junior marketing analyst to work on our campaign data (paid ads, social, newsletter): collecting it every week, working out which campaigns bring bookings and telling the team.
Requirements: a degree in economics, statistics or a related field; strong spreadsheet skills; curiosity for numbers and clarity in explaining them.
I have read the job description: the role lives on Fenwick & Co.’s campaign data.
One thing changes the challenge: who has to understand the numbers this person finds? Only the marketing team, or management too?
You
Management too: they have to explain them to people who don’t read dashboards.
I’ll build on this: a junior marketing analyst who works on Fenwick & Co.’s campaign data and has to explain it to management too.
I’m starting the two directions now: you can correct me there or later.
MARA
Exploring directionsFinding the real tension in the role
MARA AI can make mistakes. Check the facts before you publish.
You can leave this page. MARA AI keeps working.
A challengefor every occasion.
Examples written with MARA AI, read the way participants see them. The companies are fictional.
Week 2Individual
Bramble Studio
Find the Signal
Win back the under-25s for a regional water brand
A family-run mineral water brand from the Alps sells well to families in northern Italian supermarkets, but buyers under 25 barely know it. The marketing team has a small budget and no data on this group. They need someone who can listen to young people, read the market and propose a campaign that fits the brand instead of copying trends.
Taking part
Format
Individual
Submission deadline
Week 2
Joining opens your workspace, the full brief and company materials.
The stand, plus a challengefor your students only.
Add practical challenges to your career-day packages. MARA brings together briefs, materials, questions and submissions.
Access managed by your university
Generate a code for each partner company: each code enables one company only. Your students sign up with their university email.
Prepare the challenge with the company
You can write the challenge for a partner company. It goes live after the company approves it.
Follow participation
Send announcements to students and see which challenges they join and which certificates they earn.
Demo of the MARA app: a university creates a partner code for Harrow Logistics and copies it to send it.
Partner companies
Give each company you work with a code. Once it enters the code, it can publish challenges for your students.
Codes
Code
For
Status
Created
Expires
MARA-R8NC-5YLE
Fenwick & Co.
Not used yet
25 Sept 2026
25 Nov 2026
MARA-H3VP-9WTR
Alder Health
Used by Alder Health
31 Aug 2026
Never
MARA-D6GU-K2ZA
Northwind Analytics
Used by Northwind Analytics
25 Jul 2026
Never
Linked companies
Company
Partner since
ALAlder HealthHealthcare
4 Sept 2026
NONorthwind AnalyticsTech
30 Jul 2026
Every student arrives with a portfolio,not just a CV.
Every challenge handed in stays on the student’s profile. The company sees how they work, not just what they studied.
Giulia Conti
Management Engineering
About
I like turning a pile of tickets, interviews or delivery logs into one recommendation a team can act on this quarter.
Education
Università di Castelmare
Master's · Year 2
Worked with
Northwind AnalyticsAlder HealthFenwick & Co.Bramble Studio
The Last Mile
Northwind Analytics
Shortlisted
Submitted work
Prototype
Project abstract
We mapped 1,200 failed deliveries from the last quarter: two in three happen on the same twelve rural routes, between 2pm and 5pm, when nobody is home.
We propose evening slots on those routes, chosen by the customer at checkout, with a six-week pilot in one region to measure the effect on returns.
From the first year:try it to find out.
Marketing, sales, finance, branding, data analysis, strategy: one challenge to find out what they really enjoy, before choosing.
The career day where the talk is about work done.In Italy, it can start at your university.
Almost everywhere today, the career day is a queue of CVs. Universities that start now do not follow a model: they write it, and show it first to students and companies.
01
First, not last
Your university becomes the one where companies arrive with a real problem and students with a solution. Something that sets you apart, to tell students, families and partners.
02
A road already opened
MARA was born from H-FARM College’s challenges. H-ACK by H-FARM ran end to end on MARA.
Challenges fit into the career service’s calendar, before the career day or during the year. The first universities choose the format others will follow.
More value from your relationships
The university brings its partners.MARA provides the platform.
A programme of challenges for the university’s partner companies and students. Number of challenges, calendar and support are agreed together.
The university
Chooses the companies to involve, presents the programme to students and runs the calendar. The relationship with partner companies stays its own.
Partner companies
Bring the cases, check briefs and materials and name who will follow questions and projects.
Provides the platform to create, distribute and run the challenges. Training, setup and assistance are agreed together.
Where does it fit?
Before a career day, so students arrive with a project to discuss. Or during the year, in labs or project work with companies.
Case study · H-FARM Campus · 11–12 April 2026
H-ACK Robots in Action
A 24-hour hackathon run end to end on MARA: teams, tasks and final submissions on one platform.
01
The Robot Companion
A robot that supports elderly people who live alone in their daily life.
02
Smart Campus & Operations
A robot that helps run a large campus like H-FARM’s, day to day.
03
Wild Card · Future Vision
A use of robotics that today looks like science fiction.
The prize
A day with Jakidale and mentorship from H-FARM AI, Startup Center and H-EALTH for the projects judged feasible.