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For students at partner universities or invited by a company.

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Tested on a real hackathon.

participants
157
teams
30
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A challengefor every occasion.

Examples written with MARA AI, read the way participants see them. The companies are fictional.

Week 2Individual
Bramble Studio

Find the Signal

Win back the under-25s for a regional water brand

A family-run mineral water brand from the Alps sells well to families in northern Italian supermarkets, but buyers under 25 barely know it. The marketing team has a small budget and no data on this group. They need someone who can listen to young people, read the market and propose a campaign that fits the brand instead of copying trends.

Taking part

Format
Individual
Submission deadline
Week 2

Joining opens your workspace, the full brief and company materials.

From the briefto the finished project.

Get the challengeThrough your university or a company’s link. The brief explains what to do and what to hand in.

Find the signal in support tickets

Team Lighthouse

6 days left

Step 1 of 3 · Review Brief

The situation

Northwind Analytics answers thousands of support tickets every month. The same questions come back every day, and the tickets that really matter get lost in the noise.

  • The case: a support team of eight that answers by email and chat.
  • Who it’s for: the product team, who choose what to fix next quarter.
  • The numbers: 1,200 tickets from July to September, each with its channel and date.
  • What is supplied: support-tickets-q3CSV and tagging-guidePDF.

The choice is yours

Read three months of anonymised tickets in support-tickets-q3CSV, group them into themes and decide which problem the team should fix first.

Make your case

One recommendation the product team could ship this quarter, with the evidence behind it.

Written with MARA AI and reviewed and approved by Northwind Analytics. Your work is evaluated by people, never by MARA AI.

You can return to the brief, rules and submission requirements at any time.

A portfoliothat speaks for you.

Every project stays on your profile. In an interview you show how you work, not just what you studied.

Giulia Conti

Giulia Conti

Management Engineering

About

I like turning a pile of tickets, interviews or delivery logs into one recommendation a team can act on this quarter.

Education

Università di Castelmare

Master's · Year 2

Worked with

Northwind AnalyticsAlder HealthFenwick & Co.Bramble Studio
The Last Mile

Northwind Analytics

Shortlisted

Submitted work

Prototype

Project abstract

We mapped 1,200 failed deliveries from the last quarter: two in three happen on the same twelve rural routes, between 2pm and 5pm, when nobody is home.

We propose evening slots on those routes, chosen by the customer at checkout, with a six-week pilot in one region to measure the effect on returns.

A certificate for every challengeyou complete.

Proof that you did the work, tied to the challenge and the company behind it. Verifiable by anyone, added to LinkedIn in one click.

Not sure what you like yet?Try it.

Marketing, sales, finance, branding, data analysis, strategy: from your first year.

The first step

MARA

Plan the next move for the productFenwick & Co.

Two ways in.

Through your university

If your university is a MARA partner, sign up with your university email: you’ll find the challenges partner companies publish for you.

With a company’s link

A company sends you its challenge’s private link: open it, create your profile and join.

Your next interviewstarts from a project.

Create your profile: MARA is free for students.

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